Strategic commercial support tailored to your business
I work with founder-led luxury and premium brands to strengthen commercial performance, unlock growth opportunities and build businesses that are positioned to scale.
My experience spans buying, merchandising, wholesale and commercial leadership, giving me a rounded view of how product, sales, operations and strategy need to work together to deliver sustainable growth.
Whether you need support with a specific project, a fresh commercial perspective or ongoing fractional leadership, every engagement is tailored to your business, objectives and stage of growth.
Services
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Build a clear roadmap for growth.
I help brands translate ambition into a focused commercial strategy, bringing structure to priorities, identifying the strongest opportunities and creating a clear plan for delivery.
Support can include:
Commercial growth strategy and business planning
Go-to-market strategy
Revenue and margin planning
Organisational structure and team development
Business transformation and growth planning
Commercial performance reviews
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Build a stronger, more profitable wholesale business.
From defining the right channel strategy to developing key accounts, I help brands create wholesale businesses that are commercially sound, scalable and aligned with the wider brand vision.
Support can include:
Wholesale channel and market strategy
Account segmentation and target retailer planning
New business development
Key account strategy
Revenue, margin and pricing strategy
Sales forecasting and seasonal planning
Wholesale terms and commercial frameworks
Account performance reviews
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Create collections that are both desirable and commercially effective.
My background in buying and merchandising means I approach product with both a creative and commercial lens.
I help brands understand what is driving performance, where the opportunities sit within the range and how to create balanced assortments that work for both the customer and the retailer.
Support can include:
Product and category performance reviews
Range architecture
Assortment and option planning
Pricing architecture
Seasonal product strategy
Category expansion opportunities
Sales analysis and range optimisation
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Enter new markets with clarity and confidence.
International growth can create significant opportunity, but only when the right markets, partners and routes to market are prioritised.
I help brands develop a structured approach to expansion and identify where their time and investment will have the greatest commercial impact.
Support can include:
Market prioritisation
Territory strategy
Route-to-market planning
Retail and distributor partner development
Agent and distributor strategy
International pricing and positioning
Market launch planning
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Build relationships that create long-term commercial value.
Relationships have always been at the heart of how I work. I support brands in identifying, approaching and developing the right retail and strategic partners, with a focus on building relationships that go beyond the initial order.
Support can include:
Target account identification
Buyer outreach and introductions
Key account acquisition
Strategic retail partnerships
Commercial negotiation
Account development
Partnership opportunities and collaborations
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Make every market opportunity count.
From Paris and London to New York and international market appointments, I help brands approach selling seasons with greater structure, preparation and commercial focus.
The objective is not simply to present a collection beautifully, but to ensure the range, commercial proposition and sales materials give buyers a compelling reason to engage.
Support can include:
Market and showroom strategy
Appointment planning
Buyer outreach
Go-to-market decks
Line sheets and selling tools
Sample coordination
Sales preparation
Post-market analysis and follow-up
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Create the infrastructure that supports growth.
As wholesale grows, the operational side of the business needs to grow with it.
I help brands improve the systems, processes and cross-functional ways of working that sit behind successful commercial delivery.
Support can include:
Go-to-market calendars
Critical path management
Wholesale forecasting
Inventory planning
Sales reporting
Order and account processes
Cross-functional alignment
Process improvement
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Senior commercial leadership without the full-time commitment.
For brands that need experienced commercial leadership but are not yet ready for a permanent Commercial Director, I can become an extension of your leadership team on a fractional basis.
This can combine strategic direction with hands-on execution, helping founders create structure, maintain momentum and make stronger commercial decisions as the business grows.
Support can include:
Commercial strategy and leadership
Business planning
Wholesale and product direction
Team development and mentoring
Performance management
Cross-functional leadership
Founder support
Strategic decision-making
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Understand what is working, what is not and where to focus next.
Sometimes the most valuable starting point is an objective view of the business.
The Commercial Health Check is a focused strategic review designed to identify opportunities, highlight barriers to growth and provide clarity around the commercial priorities that will make the greatest difference.
The review can cover:
Wholesale performance
Product and range
Pricing and margins
Sales and account performance
Commercial operations
Team structure
Growth opportunities
You'll receive practical recommendations and a prioritised action plan to help you move forward with confidence.
Not Sure What You Need?
That's completely fine. Every relationship starts with a conversation.
We'll talk through where your business is today, what you're trying to achieve and where the greatest opportunities or challenges sit. From there, I can recommend the approach that will create the most value.
Why Work with Me?
+60% wholesale growth delivered
15+ Years of commercial brand experience
Unique Buying and Sales experience
Experience across different global markets
A network and black book of contacts across key retailers
Luxury brands are built on exceptional product, meaningful relationships and a clear vision for growth. That's what has inspired my career for over 15 years, and it's what continues to drive the way I work today.
I'm passionate about helping founder-led businesses realise their potential, combining strategic commercial thinking with a genuine appreciation for product, craftsmanship and brand storytelling. Having built my career across buying, merchandising, wholesale and commercial leadership, I understand how every decision, from range planning to international expansion—contributes to long-term success.
What I enjoy most is working alongside people. Building trusted relationships, collaborating with founders and leadership teams, and becoming an extension of the business rather than an external consultant. I believe the best results come through partnership, open communication and a shared ambition to create something exceptional.
Every recommendation I make is grounded in real commercial experience and a genuine love for the industry. Whether we're reviewing a collection, preparing for market, strengthening wholesale operations or planning your next phase of growth, my focus is always the same: helping you build a stronger, more commercially successful business without losing what makes your brand unique.
Ways to Work together
Support can be structured in four ways depending on what your business needs:
A focused strategic review with clear recommendations and a 90-day action plan.
Ongoing senior commercial leadership embedded within your business.
Hands-on support around a defined commercial objective or growth opportunity.
Ready to unlock your next stage of growth?
Whether you need strategic direction, hands-on commercial support or experienced executive leadership, I'd love to hear about your business and explore how we can work together.