Strategic commercial support tailored to your business

Services

"How can Danielle help my business grow?"


Commercial Strategy
£0.00

Build a clear commercial roadmap.

Whether you're refining your existing strategy or preparing for your next stage of growth, I help develop commercially robust plans that align your brand vision with measurable business objectives.

Services include

  • Commercial strategy and business planning

  • Go-to-market strategy and execution

  • Business transformation and growth planning


Wholesale Strategy
£0.00

Build a scalable wholesale business that drives profitable growth.

Create a wholesale strategy that strengthens retail partnerships, improves profitability and supports sustainable international expansion.

Services include

  • Channel and market strategy

  • Account segmentation and commercial planning

  • Revenue, margin and pricing strategy


Product Strategy & Range Planning
£0.00

Build commercially balanced collections that maximise performance.

Using extensive buying and merchandising experience, I help brands develop collections that strengthen product architecture, improve productivity and support long-term commercial success.

Services include

  • Product performance and category reviews

  • Range architecture and assortment planning

  • Pricing, option counts and seasonal strategy


Wholesale Operations
£0.00

Build the infrastructure that supports scalable growth.

As your wholesale business grows, operational excellence becomes increasingly important. I help establish the processes, reporting and workflows that improve efficiency and support long-term success.

Services include

  • Go-to-market planning and critical path management

  • Forecasting, inventory and sales reporting

  • Process optimisation and cross-functional collaboration


Strategic Partnerships
£0.00

Develop retail relationships that create long-term value.

Build meaningful partnerships with retailers that strengthen brand presence, drive commercial performance and support sustainable growth.

Services include

  • Key account acquisition and development

  • Retail partnership strategy

  • Commercial negotiation and relationship management

  • International Expansion and route to market

  • Territory planning and international launch support


Market Readiness
£0.00

Prepare for successful market appointments.

Whether you're exhibiting in Paris, New York, London, LA, Milan or launching your first wholesale collection, I help ensure every element of your market is professionally planned and commercially focused.

Services include

  • Showroom planning and market preparation

  • GTM decks, line sheets and selling tools

  • Sample management and retailer appointment strategy


03. Fractional Commercial Director
£0.00

Ongoing senior commercial leadership without the commitment or cost of a full-time executive.

Working as an extension of your leadership team, I provide strategic direction, commercial planning, team support and hands-on implementation for an agreed number of days each month.

A minimum three-month engagement is recommended. Prices to be agreed depending on contract and days needed.

Fashion accessories including a white handbag, round sunglasses, and a woman's embroidered blouse with floral patterns on a stone bench.
A clothing rack with various beige and brown sweaters and cardigans, and some woven and knit textures, next to pampas grass plumes.
A beige trench coat laid on a bed with a black Prada wallet, silver and rose gold watches, and a chain strap purse placed on top.
A table with a brown handbag, glasses, a laptop, printed papers, and photographs of a woman in different outfits.

Why Work with Me?

+60% wholesale growth delivered

15+ Years of commercial brand experience

Unique Buying and Sales experience

Experience across different global markets

A network and black book of contacts across key retailers

Luxury brands are built on exceptional product, meaningful relationships and a clear vision for growth. That's what has inspired my career for over 15 years, and it's what continues to drive the way I work today.

I'm passionate about helping founder-led businesses realise their potential, combining strategic commercial thinking with a genuine appreciation for product, craftsmanship and brand storytelling. Having built my career across buying, merchandising, wholesale and commercial leadership, I understand how every decision—from range planning to international expansion—contributes to long-term success.

What I enjoy most is working alongside people. Building trusted relationships, collaborating with founders and leadership teams, and becoming an extension of the business rather than an external consultant. I believe the best results come through partnership, open communication and a shared ambition to create something exceptional.

Every recommendation I make is grounded in real commercial experience and a genuine love for the industry. Whether we're reviewing a collection, preparing for market, strengthening wholesale operations or planning your next phase of growth, my focus is always the same: helping you build a stronger, more commercially successful business without losing what makes your brand unique.

Ready to unlock your next stage of growth?

Whether you need strategic direction, hands-on commercial support or experienced executive leadership, I'd love to hear about your business and explore how we can work together.