about
Building a successful luxury brand requires more than exceptional product. It demands a clear commercial strategy, strong retail partnerships, operational excellence and the ability to scale without compromising the integrity of the brand.
For over 15 years, I've helped premium and luxury fashion businesses navigate exactly that challenge.
My career has spanned buying, merchandising, wholesale and commercial leadership across some of the world's most recognised fashion brands, including Strathberry, Coach, Tommy Hilfiger, Ralph Lauren and Jack Wills. Most recently, as Head of Wholesale at Strathberry, I led the global wholesale strategy, driving international expansion, strengthening partnerships and building the commercial infrastructure that supported significant business growth.
Helping founder-led brands turn commercial ambition into sustainable growth.
Commercial Leadership with a Product Mindset
What makes my experience different is the breadth of perspective I bring.
Having built my career across buying, merchandising and wholesale before moving into commercial leadership, I understand the entire product journey—from initial range planning and assortment strategy through to international market appointments, retail partnerships and in-season trading.
That means every recommendation is commercially grounded, balancing brand vision with operational reality and long-term profitability.
Throughout my career, I've partnered with global retailers including Harrods, Selfridges, Saks, Nordstrom, Neiman Marcus, Holt Renfrew, Printemps, Le Bon Marché, Zalando and Ounass, supporting brands as they expanded across the UK, Europe, North America, APAC, the Middle East and Latin America
A Practical Partner for Growing Brands
Today, I work directly with founder-led luxury and premium businesses that are entering their next stage of growth.
Whether preparing for international expansion, strengthening wholesale operations, reviewing product strategy or providing ongoing commercial leadership, my role is to bring clarity, structure and practical expertise where it's needed most.
I don't believe in off-the-shelf solutions.
Every business is different, and every engagement is tailored to the brand's ambitions, commercial objectives and stage of growth.
Supporting the Next Stage of Your Growth
Every growing brand reaches a point where experience becomes invaluable.
Whether you're entering new markets, refining your wholesale strategy, strengthening operations or preparing for your next phase of growth, I provide the commercial leadership and strategic support to help you move forward with confidence.
As a trusted extension of your leadership team, I bring an objective perspective, practical expertise and a collaborative approach—working alongside founders to build stronger, more scalable businesses.
Key Career Highlights
15+ Years Experience
Leading commercial, wholesale, buying and merchandising functions across luxury and premium fashion brands, with expertise spanning product strategy, international expansion and commercial transformation.
Product & Range Expertise
A unique blend of buying, merchandising and commercial leadership, enabling strategic decisions that balance product creativity with commercial performance.
Proven International Growth
Delivered significant wholesale growth across global markets, building and developing partnerships throughout the UK, Europe, North America, APAC, the Middle East and Latin America
Commercial Leadership
Led commercial strategy, wholesale operations, buying, merchandising and go-to-market planning while presenting performance, growth opportunities and strategic recommendations to founders, boards and investors
Strategic Retail Partnerships
Built and managed relationships with some of the world's leading luxury retailers, including Harrods, Selfridges, Saks, Nordstrom, Neiman Marcus, Holt Renfrew, Printemps, Le Bon Marché, Zalando and Ounass.
Market Expertise
Extensive experience preparing and leading international market appointments, developing showroom strategies, GTM tools and buyer experiences across Paris, New York and global wholesale markets.
My Approach
Practical. Collaborative. Commercial.
Every business is unique, which is why I don't believe in off-the-shelf solutions or one-size-fits-all strategies.
I work as an extension of your leadership team, taking the time to understand your brand, commercial objectives and growth ambitions before developing recommendations that are practical, commercially robust and tailored to your business.
Whether I'm supporting a specific project or acting as your Fractional Commercial Director, my focus is always the same: helping you make confident decisions, build stronger commercial foundations and deliver sustainable growth.
What You Can Expect
✓ Honest, commercially focused advice
✓ Hands-on support and collaboration
✓ Clear communication and accountability
✓ Practical recommendations that can be implemented
✓ A strategic partner invested in your long-term success
My Promise
My role isn't to tell you how to run your business—it's to bring the experience, perspective and commercial expertise that helps you make better decisions and grow with confidence
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I take a hands-on approach, working alongside your team to turn strategy into action. My focus is on practical solutions that can be implemented quickly, deliver measurable results and create lasting commercial value.
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I become an extension of your leadership team, building trusted partnerships through open communication, shared objectives and collaborative problem-solving.
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Every recommendation is grounded in over 15 years of commercial leadership experience, balancing strategic ambition with profitability, operational excellence and sustainable growth.